That's So Rado Blog

Shop Small and Make a Real Difference in Your Community

TIM STUBBS - Wednesday, April 01, 2015

Hello my fellow Americans! As we come upon the busy shopping season, I want to remind you to think about the great things that come along with the ever anticipated holidays. Think about your friends, your family, and most importantly your community!


As we get wrapped up in the holiday craziness, it’s easy for us to forget about the things most important to us. Living in Fort Collins, Colorado has made me extremely proud of the community I live in! I love this town and the state of Colorado…there is just so many great people here, which gives everyone a since of “real” community. I know, I know….Colorado is not the only place like this, but it happens to be the place I chose to live. The truth is; there are tons of great communities out there that are just as good as Fort Collins, and provide people with the same great feeling! Thus the reason I chose to write this blog about supporting your local community and economy (wherever it may be) when it comes to buying those holiday gifts!


Here are some fun facts about Shopping Small:


  1. - Your dollars spent in locally-owned businesses have three times the impact on your community as dollars spent at  national chains. When shopping locally, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development.

  2. - Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.

  3. - Entrepreneurship fuels America's economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class

  4. - Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.

  5. - A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.

  6. - A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.


Did you know that if everyone spent approximately $100 more in local businesses each year instead of chain stores, that we could put approximately $3 Million back in to our local economy?


As a small business owner, it’s hard to write this post. Yes, it’s true, I want you to buy from That’s So Rado instead of larger retail stores; however, I too have to realize that in the cost cutting, highly competitive business world, that I also need to support other small businesses when shopping for business supplies, services, and products!


I am proud to say that when forming That’s So Rado, my partners and I decided to make a conscious decisions about keeping everything as local as possible! We try to utilize all Colorado vendors, and at the very least keep everything within this country! No this isn’t a marketing ploy, just the truth!


With all that being said, I want to encourage you to support your local economy, your state economy, and also your national economy! I for one am taking a pledge to buy all of my holiday gifts within the state economy or smaller, and I hope all of you will join me!


Good Luck everyone, and please, shop small this year!

Much Love – Chad Stubbs

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